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FLOWERS WITH EMILY
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fill your home with flowers for less than $20 per week
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Secrets of a professional florist
fill your home with flowers for less than $20
workshops
Team Building
hi, i’m emily.
i found floral design in the yellow pages.
Literally.
I signed up for a floral design class I found in the Yellow Pages, and my instructor would dumpster dive flowers for us to practice with.
Garbage flowers.
Very glamorous beginning. 😂
I had no idea at the time that flowers would eventually take me across the country—and into a completely different world.
I worked with flowers in California, in the shadow of the Rocky Mountains (aka Utah), in New York City, and plenty of places in between.
But New York was its own education.
Yay! Can't wait!
Thanks for getting in touch!
then came new york.
It was the block where everyone knew my name.
The vendors knew me. I knew them. I bought flowers and had them delivered all over the city—for retail shops, weekly corporate accounts, weddings and events.
And the scale could get a little ridiculous.
Then came new york
My first job in the city was at a high-end floral design studio, and let's just say the owner was the Miranda Priestly of flowers.
If you know, you know. 😂
My first job in the city was at a high-end floral design studio, and let's just say the owner was the Miranda Priestly of flowers.
If you know, you know. 😂
oNe order was for 25,000 RED Roses.
Weddings where floors were installed OVER SWIMMING POOLS just for the weekend.
Early-morning installations at iconic New York City locations.
Truckloads of flowers.
Tiny details that mattered enormously.
Tiny details that absolutely did not.
Flowers that arrived perfectly.
Flowers that absolutely did not.
Later, I worked as a designer alongside some incredibly talented floral teams, which gave me another view of the same world: what it actually takes to turn all those stems, plans and crazy ideas into something beautiful.
Early Morning Selfie on 28th Street, Circa 2013
Mid delivery, Lower East Side, Circa 2018
And after enough years of doing it, you start to notice something.
Bathtub beauties hydrated, Washington Heights Cica 2017
Sweet Pea Farm, Netherlands Circa 2015
Wedding Installation, St Regis Hotel NYC Circa 2019
For almost five years, I spent the wee hours of the morning at the flower market on 28th Street in NYC.
somewhere along the way,
i became a type b florist
After 20+ years in flowers, I’ve learned a few things.
NOT EVERYTHING MATTERS.
Do I care about the end result looking beautiful?
ABSOLUTELY.
Some things deserve the time.
Some deserve the money.
Some deserve the stress.
A LOT OF THINGS DON’T.
I care deeply about making something beautiful.
I just don’t believe there’s only one way to get there.
I know where precision matters.
Where shortcuts work beautifully.
What’s worth spending money on.
What can be simplified.
What can be fixed.
And when the professional answer is:
DON’T MAKE THIS HARDER THAN IT NEEDS TO BE.
Flowers are going to flower.
Mother Nature gets a vote.
Things go sideways.
AND WHAT REALLY, REALLY DOESN’T.**
Professional advice. Reasonable expectations.
And if we’re going to do this--
YOU FIGURE IT OUT.
YOU MAKE ANOTHER CHOICE.
AND THE WEDDING MOVES ON.
IT MEANS I KNOW WHAT MATTERS.
FOR THE LOVE OF FLOWERS, LET'S HAVE SOME FUN DOING IT.
so what am i doing with all of that experience now?
These days, I’d rather help you make smart choices with flowers than make all the choices for you.
I retired from doing weddings.
Turns out I wasn’t ready to retire from flowers. 😂
Sometimes that means helping a bride figure out which wedding flowers to DIY, simplify, delegate, hire out—or skip entirely.
Sometimes it means gathering a team from all over the country—or even across the world—on Zoom... sending everyone a box of flowers, and spending an hour making something beautiful together.
And sometimes it means telling stories from 20+ years in the flower business—because somehow, the stories that start with flowers usually end up being about a whole lot more.
there are a few ways to hang out with me...
WEDDING FLOWERS
PRIVATE FLORAL WORKSHOPS
GARBAGE FLOWERS & GLAMOUR
I’ll help you figure out what matters, where you have options, and what you can make a whole lot easier.
Come for the flowers. Stay for the stories.
Private virtual floral workshops for teams and groups who want to make something beautiful, learn a few things, laugh a little—and leave with flowers they’re actually proud of.
The beautiful, ridiculous, glamorous and occasionally spectacularly sideways stories from a life spent working with flowers.
beautiful doesn’t have to mean complicated.
Professional advice. Reasonable expectations. And a whole lot more fun.
